Share of online grocery purchase in India 2021, by category and household type

Published by A. Minhas, Jul 24, 2023
In 2021, fresh food purchases accounted for 52 percent of online grocery purchases for value-first households. In contrast, 47 percent of online grocery purchases of convenience-first households were for fresh food.

Breakdown of online grocery purchase in India in 2021, by category and household type

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Release date

June 2021

Region

India

Survey time period

2021

Supplementary notes

The 'value first' households are interested in the affordability of products and prefer buying inexpensive products in India.

The 'convenience first' households are interested in availability of products, waiting-time, and quality of products.

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