Main purchase drivers of online grocery shopping in Italy 2023

Published by Daniela Coppola, Dec 5, 2023
Home delivery remains the main reason to purchase groceries online in Italy, a survey from 2023 showed. Ordering and paying in just a few clicks is also time-convenient according to four in ten Italian buyers, while the online shopping experience is simply easier for many. In the pre-purchase phase, 21 percent of respondents valued the user-friendly product overview displayed online, while another seven percent of Italian shoppers liked the seamless payment process.

Main reasons consumers purchase groceries online in Italy in 2023

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Release date

February 2023

Region

Italy

Survey time period

January 2023

Number of respondents

1,992 shoppers*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

*Shoppers buying groceries both online and offline.
For the purpose of this statistic, other non-specified purchase reasons were left out.

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Online grocery shopping behaviorOnline grocery shopping in the United StatesQuick commerceOnline grocery shopping in the United Kingdom (UK)Online grocery market in Canada
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