Main purchase drivers of online grocery shopping in Italy 2023

Main reasons consumers purchase groceries online in Italy in 2023

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Release date

February 2023

Region

Italy

Survey time period

January 2023

Number of respondents

1,992 shoppers*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

*Shoppers buying groceries both online and offline.
For the purpose of this statistic, other non-specified purchase reasons were left out.

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