Over half of Italian consumers want to see and touch grocery products before purchasing them. It is the main barrier to online grocery shopping, according to a 2023 survey. Nearly 40 percent of shoppers stated they simply prefer the shopping experience at the supermarket over e-commerce websites, while 37 percent of respondents acknowledged in-store grocery shopping as an established habit.
Main reasons consumers do not purchase groceries online in Italy in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov Italy. (February 16, 2023). Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main reasons consumers do not purchase groceries online in Italy in 2023." Chart. February 16, 2023. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. (2023). Main reasons consumers do not purchase groceries online in Italy in 2023. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main Reasons Consumers Do Not Purchase Groceries Online in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy, Main reasons consumers do not purchase groceries online in Italy in 2023 Statista, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/ (last visited December 06, 2024)
Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/