Italy: e-shoppers purchasing fresh food & beverages online 2021

In Italy, the share of regular e-shoppers purchasing fresh food and/or beverages online increased by 14 percent from 2017 to 2021. During the last year surveyed, 26 percent of the respondents reported that they purchased said items online, a significant jump from the 19 percent reported in 2019.

Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

February 2022

More information

Region

Italy

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

The interviews were blind interviews, the respondents did not have references to brands, e-tailers or transporters.
The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package. Data prior to 2021 is taken from previous surveys published by the source.
The original question was phrased by the source as follows: "Since January, what types of goods have you ordered online?"

Citation formats