As of February 2022, the most popular call-to-action (CTA) and keyword present in the description of the leading health and fitness apps in the Apple App Store was "help you," with around 281 mentions. The keyword "hearth rate" followed with 196 mentions, while "easy to use" and "your sleep" ranked fifth and eighth, with 107 and 94 mentions, respectively.
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022
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Number of mentions in app description
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data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/
Semrush. "Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022." Chart. February 25, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/
Semrush. (2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/
Semrush. "Leading Keywords and Call-to-action (Cta) in The Descriptions of Highest-ranking Health and Fitness Mobile Apps in The Apple App Store Worldwide as of February 2022." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/
Semrush, Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022 Statista, https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/ (last visited September 08, 2024)
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking health and fitness mobile apps in the Apple App Store worldwide as of February 2022 [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296046/keywords-cta-top-ios-health-apps/
