Mobile advertising and marketing in the U.S. - statistics & facts
Key insights
- Mobile ad spend worldwide
- 327.1bn USD

Detailed statistics
Mobile advertising spending worldwide 2007-2024
- Mobile ad spend in the U.S.
- 165bn USD

Detailed statistics
Largest mobile advertising markets worldwide 2022, by ad spend
- Share of mobile in digital ad spend in the U.S.
- 64%

Detailed statistics
Digital Market Outlook: digital ad spending share in the U.S. 2017-2026, by device
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Current statistics on this topic
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Overview
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- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Growth of digital advertising revenue in the U.S. 2020-2022, by format
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
Overview
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Premium Statistic
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
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Largest mobile advertising markets worldwide 2022, by ad spend
Largest mobile advertising markets worldwide 2022, by ad spend
Leading mobile advertising markets worldwide in 2022, by advertising spending (in billion U.S. dollars)
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Premium Statistic
Growth of digital advertising revenue in the U.S. 2020-2022, by format
Growth of digital advertising revenue in the U.S. 2020-2022, by format
Growth of digital advertising revenue in the United States from 2020 to 2022, by format
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Premium Statistic
Digital Market Outlook: digital ad spending share in the U.S. 2017-2026, by device
Digital Market Outlook: digital ad spending share in the U.S. 2017-2026, by device
Distribution of digital advertising spending in the United States from 2017 to 2026, by device
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Premium Statistic
Digital video ad views in the U.S. 2020-2021, by device
Digital video ad views in the U.S. 2020-2021, by device
Distribution of digital video ad views in the United States in 2nd half 2020 and 1st half 2021, by device
Mobile formats
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- Premium Statistic Mobile ad spend growth in the U.S. 2021, by type
- Premium Statistic Digital Market Outlook: banner advertising spending in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Video ad spend per advertiser in the U.S. 2019-2020, by device
- Premium Statistic Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital audio ad spend in the U.S. 2019-2021, by device
Mobile formats
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Mobile ad spend growth in the U.S. 2021, by type
Mobile ad spend growth in the U.S. 2021, by type
Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by type
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Digital Market Outlook: banner advertising spending in the U.S. 2017-2026, by device
Digital Market Outlook: banner advertising spending in the U.S. 2017-2026, by device
Digital banner advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
Digital video advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars)
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Premium Statistic
Video ad spend per advertiser in the U.S. 2019-2020, by device
Video ad spend per advertiser in the U.S. 2019-2020, by device
Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars)
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Premium Statistic
Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device
Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device
Digital search advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
Social media advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars)
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Premium Statistic
Digital audio ad spend in the U.S. 2019-2021, by device
Digital audio ad spend in the U.S. 2019-2021, by device
Digital audio advertising spending in the United States from 2019 to 2021, by device (in million U.S. dollars)
Industry data
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- Premium Statistic Mobile ad spend growth in the U.S. 2021, by content type
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Mobile share in digital ad spend in the U.S. 2021, by industry
- Premium Statistic U.S. health care companies: share of marketing budget 2022, by channel
- Premium Statistic Healthcare & pharma sector display ad spend U.S. 2020, by device
- Premium Statistic CPG & consumer products digital display ad spend U.S. H1 2020, by device
Industry data
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Premium Statistic
Mobile ad spend growth in the U.S. 2021, by content type
Mobile ad spend growth in the U.S. 2021, by content type
Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type
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Mobile ad spend in the U.S. 2021, by industry
Mobile ad spend in the U.S. 2021, by industry
Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)
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Mobile share in digital ad spend in the U.S. 2021, by industry
Mobile share in digital ad spend in the U.S. 2021, by industry
Share of mobile in digital advertising spending in the United States in 2021, by industry
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U.S. health care companies: share of marketing budget 2022, by channel
U.S. health care companies: share of marketing budget 2022, by channel
Share of health care companies' marketing budgets in the United States as of February 2022, by channel
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Healthcare & pharma sector display ad spend U.S. 2020, by device
Healthcare & pharma sector display ad spend U.S. 2020, by device
Healthcare and pharma industry digital display advertising spending in the United States between July and November 2020, by device (in million U.S. dollars)
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CPG & consumer products digital display ad spend U.S. H1 2020, by device
CPG & consumer products digital display ad spend U.S. H1 2020, by device
CPG and consumer products digital display advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars)
Marketer perspective
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- Premium Statistic U.S. businesses mobile marketing budget share 2015-2023
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Basic Statistic App monetization methods by U.S. publishers 2023
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
- Premium Statistic Data unified with CDPs in the U.S. 2020
Marketer perspective
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U.S. businesses mobile marketing budget share 2015-2023
U.S. businesses mobile marketing budget share 2015-2023
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2023
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Importance of digital media types in marketing in the U.S. 2021
Importance of digital media types in marketing in the U.S. 2021
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021
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Basic Statistic
App monetization methods by U.S. publishers 2023
App monetization methods by U.S. publishers 2023
Most popular app monetization methods by publishers from the United States as of March 2023
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New B2B marketing tactics to be used in the U.S. 2022
New B2B marketing tactics to be used in the U.S. 2022
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2022
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Data unified with CDPs in the U.S. 2020
Data unified with CDPs in the U.S. 2020
Types of data merged or unified with customer data platforms (CDPs) in the United States as of August 2020
Mobile user behavior
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- Premium Statistic Locations of coming across advertisements in the U.S. 2020
- Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
- Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic QR code use related to marketing or promotional offers in the U.S. 2021, by age
- Premium Statistic Importance of QR codes for shoppers in the U.S. 2021
Mobile user behavior
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Locations of coming across advertisements in the U.S. 2020
Locations of coming across advertisements in the U.S. 2020
Where have you come across advertisements in the past 4 weeks?
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Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
Share of adults who preferred mobile apps with ads rather than paying for downloads in the United States as of September 2021
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Premium Statistic
Major mobile app ads noticed by adults in the U.S. 2021
Major mobile app ads noticed by adults in the U.S. 2021
Leading types of mobile app advertising noticed by adults in the United States as of September 2021
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Major mobile app ads preferred by adults in the U.S. 2021
Major mobile app ads preferred by adults in the U.S. 2021
Leading types of mobile app advertising preferred by adults in the United States as of September 2021
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Mobile app types where adults notice relevant ads in the U.S. 2021
Mobile app types where adults notice relevant ads in the U.S. 2021
Leading app types where adults noticed relevant advertising in the United States as of September 2021
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Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021
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Leading channels to contact businesses for consumers in U.S. and Australia 2021
Leading channels to contact businesses for consumers in U.S. and Australia 2021
Most used communication channels by consumers in the United States and Australia to reach small businesses as of May 2021
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Premium Statistic
QR code use related to marketing or promotional offers in the U.S. 2021, by age
QR code use related to marketing or promotional offers in the U.S. 2021, by age
Share of shoppers who used marketing-related QR codes in the United States as of June 2021, by age
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Premium Statistic
Importance of QR codes for shoppers in the U.S. 2021
Importance of QR codes for shoppers in the U.S. 2021
Share of shoppers who believed QR codes would be a permanent part of using their phone in the future in the United States as of June 2021
Ad blocking
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Premium Statistic
Mobile ad block usage in the U.S. 2017-2021
Mobile ad block usage in the U.S. 2017-2021
Smartphone ad block usage rate in the United States from 2017 to 2021
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Mobile ad blocker usage in the U.S. 2021, by age
Mobile ad blocker usage in the U.S. 2021, by age
Smartphone ad blocker usage rate in the United States in 1st quarter 2021, by age
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Detected ad blocking session on mobile devices in the U.S. 2020
Detected ad blocking session on mobile devices in the U.S. 2020
Share of sessions in which ad blocking was used on mobile devices by internet users in the United States as of 2nd quarter 2020
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