Most popular subscription box categories in the Netherlands 2021

Published by
Koen van Gelder,
Jan 17, 2023
Food boxes were by far the most popular subscription service in the Netherlands in 2021. Nearly 60 percent of the total revenue of subscription boxes was accounted for by meal kits. Other popular categories include personal care products and pet supplies.

Market share of subscription service categories in the Netherlands in 2021

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Release date

July 2021

Region

Netherlands

Survey time period

2021

Special properties

Figures correspond to the share of the total subscr. box market

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Key figures

5

National markets

7

Leading companies

8

Brand usage and consumer behavior

8

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Topics

Meal kits in EuropeMeal kits in the U.S.Meal kits in the UKMeal kits in South Korea
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