Global number of subscribers of HelloFresh 2016-2022, by quarter

In Q1 of 2022, the meal kit delivery service company known as HelloFresh had approximately 7.1 million customers worldwide, down from 7.2 million the previous year. In Q1 2022, the number of subscribers was peaked at over 8.5 million.

Quarterly orders and revenue

In the final quarter of 2019, HelloFresh reached over 10 million orders for the first time. This is an increase of just over five million orders compared to the final months of 2017. As such, it comes to no surprise that the net revenue generated by the company has likewise increased: in 2021, the company earned a global net revenue of almost six billion U.S. dollars.

Online meal kit delivery service competitors

With a U.S. market share of about 74 percent, HelloFresh was the leading meal kit company in the United States in 2022. The company’s top competitor was Blue Apron, a meal kit company that operates exclusively in the United States. Blue Apron had a market share of roughly six percent.