Global number of subscribers of HelloFresh 2016-2021, by quarter

In the fourth quarter of 2021, the meal kit delivery service company known as HelloFresh had approximately 7.2 million customers worldwide, up from nearly 5.3 million the previous year. In 2021, The number of subscribers was more than twice as high as in the end of 2019.

Quarterly orders and revenue

In the final quarter of 2019, HelloFresh reached over 10 million orders for the first time. This is an increase of just over five million orders compared to the final months of 2017. As such, it comes to no surprise that the net revenue generated by the company has likewise increased: in 2021, the company earned a global net revenue of almost six billion U.S. dollars.

Online meal kit delivery service competitors

With a U.S. market share of about 30 percent, HelloFresh was the leading meal kit company in the United States in 2018. The company’s top competitor was Blue Apron, a meal kit company that operates exclusively in the United States. Blue Apron had a market share of roughly 20 percent. Other large online meal kit services in 2018 included Home Chef, Plated, and Sun Basket.