Main motivations for consumer products subscription in Poland 2022

Published by Małgorzata Puzio, Mar 4, 2024
In 2022, home delivery was the key factor influencing Poles' choice of consumer products subscription. For four in 10 respondents, the lack of need to remember to make payments was a motivation for subscribing to consumer products.

What are the key factors that influenced or would influence your decision to purchase a consumer products subscription?

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Release date

April 2022

Region

Poland

Survey time period

Q 2021 to Q1 2022

Number of respondents

1,000 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source defines consumer products subscription as subscription to physical products of your choice or surprise boxes with regular delivery to the consumer's home.

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