SEA: top products purchased online by Gen Z by country 2022

In a survey conducted in February 2022, 63 percent of respondents aged between 16 and 25 in Southeast Asia regularly purchased clothes and accessories online. In comparison, automotive products were regularly purchased online by seven percent of respondents in surveyed Southeast Asian countries in this age group.

Leading product types purchased online among generation Z in Southeast Asia in 2022, by selected country

Characteristic	Singapore	Thailand	Malaysia	Philippines	Vietnam	Overall
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-	-	-	-	-	-	-
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Release date

March 2022

More information

Region

Asia

Survey time period

February 2022

Number of respondents

2,347 respondents

Age group

16-25 years

Supplementary notes

Original question: "Which of these do you regularly purchase online?"

Number of respondents:
Singapore: n=489
Thailand: n=468
Malaysia: n=466
Philippines: n=455
Vietnam: n=469

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