Leading online retailers and marketplaces among online shoppers Australia 2022

Published by Statista Research Department, May 26, 2023
A survey conducted in August 2022 revealed that the most prevalent online retailers among Australian online shoppers were American-based marketplaces eBay and Amazon, with respectively 60 percent and 52 percent of respondents reportedly purchasing from these shopping sites in the last 12 months. Kmart, a leading Australian-owned retailer, followed at 41 percent of surveyed online consumers.

Online retailers and marketplaces purchased from by online shoppers in the last 12 months in Australia in 2022

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Release date

August 2022

Region

Australia

Survey time period

June 2022

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of Australians who have shopped online at least once in the last 12 months

Supplementary notes

Original survey question: In the past 12 months, from which of the following retailers and marketplaces have you purchased online?

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Overview

7

Online retailing segments

8

Retailers and e-commerce platforms

8

Consumer behavior

8

Digital payments

8

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Topics

E-commerce in AustraliaInternet usage in AustraliaSmartphone market in AustraliaFintech in AustraliaSupermarkets and grocery retail in Australia
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