Monthly online retail revenue Australia 2020-2024
In April 2024, the monthly online retail revenue generated in Australia amounted to just over 4.27 billion Australian dollars. With over 4.3 billion Australian dollars in revenue, September 2021 was the month with the largest value of online retail revenue recorded throughout the measured period.
Online retailing in Australia
To draw customers back into physical stores after the COVID-19 pandemic, Australian retailers are placing a strong emphasis on creating seamless shopping experiences that combine online and in-store channels. Nevertheless, online shopping remains a crucial element of the retail sector in Australia. In April 2024, Australia's online retail spending increased for both domestic and international merchants across most categories when compared to the previous year. Several Australian households made weekly online purchases, indicating the rising reliance on e-commerce in daily life. According to around 67 percent of Australian participants in a 2023 survey, convenience was the primary reason for their online purchases.
Australia’s leading e-commerce platforms
The e-commerce market in Australia is shaped by both global giants and well-known local companies that cater to a wide variety of customer needs. In the year preceding July 2023, a survey revealed that Australian customers' preferred online retailer or marketplace was the US-based marketplace Amazon, from which around 43 percent of participants had made purchases. Australian retailer Kmart came in second, drawing in 41 percent of online buyers. That same year, Woolworths.com.au was the leading online store in Australia, with e-commerce net sales of around 3.5 billion dollars, underscoring its dominance in the online grocery market. The Chinese fast-fashion giant Shein.com ranked third, with revenue surpassing 1.4 billion U.S. dollars.
