Next leisure trip destination preference in China 2021

Published by Agne Blazyte, Jul 21, 2023
Due to the fifth outbreak of coronavirus after the National Day holiday (October 1-7) in China in 2021, tourists turned more cautious regarding their next leisure trip plans. According to a McKinsey survey conducted in China in October 2021, the majority of respondents, around 78 percent, wanted to go to a new place during their next holiday trip not far from home.

Preferred types of travel destinations for the next leisure trip among respondents in China as of October 2021

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Release date

February 2022

Region

China

Survey time period

October 15 to 22, 2021

Number of respondents

1,187 respondents

Age group

18-65 years

Special properties

based on first choice answers; results weighted

Supplementary notes

Survey question:
Which of the following destinations will you want to visit for your next leisure trip?

Percentages may not total 100 due to rounding.

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