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Invalid outdoor ad traffic across main media types China 2021, by type

Published by
Lai Lin Thomala,
May 25, 2022
In 2021, outdoor billboards had the highest invalid ad publication rate across the outdoor media types in China, amounting to 15.5 percent. Outdoor LED ads followed with 12.5 percent of invalid rate.

Ratio of invalid traffic across main media types of outdoor advertising in China in 2021, by abnormality status

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Release date

April 2022

Region

China

Survey time period

2021

Number of respondents

77,000 advertising campaigns*

Supplementary notes

* Over 77,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 1,000 media and over 1,900 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.

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