Europe: reasons to buy more used goods online 2021

A set of surveys conducted in June 2020 and February 2021 revealed that most consumers in Germany, the Netherlands, and the United Kingdom primarily purchased second-hand items online to save money. Up to 73 percent of German consumers and 66 percent of British respondents reported that saving money was their main reason for buying second-hand goods online.

Reasons for consumers in selected European countries to buy more second-hand items online as of 2021

Characteristic	Germany	United Kingdom	Netherlands
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Release date

September 2021

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Region

Germany, Netherlands, United Kingdom

Survey time period

June 2020 and February 2021

Number of respondents

1,514 respondents**

Supplementary notes

* Includes "prefer second-hand/vintage fashion" and "user experience of websites has improved significantly".

** 500 respondents in the UK, 506 respondents in Germany, and 508 in the Netherlands. Only among consumers who answered they bought more second-hand in the past six months compared to the previous six months.

To the question: "Why are you buying more second-hand items than before?"

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