Grocery delivery brand awareness KPI ranking U.S. 2022

With 93% brand awareness, Walmart is the most well-known grocery delivery brand among U.S. internet users. Runner-up Costco is recognized by 79% of respondents, followed by Aldi (75%) and Amazon Fresh (73%). Specialist Instacart ranks fifth, with 72% of onliners in the United States knowing them.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading online grocery delivery brands ranked by brand awareness in the United States in 2022

Characteristic	Share of respondents
Walmart	93%
Costco	79%
Aldi	75%
Amazon Fresh	73%
Instacart	72%
HelloFresh	62%
Blue Apron	54%
Shipt	44%
FreshDirect	39%
Peapod	32%
Stop & Shop	28%
Plated	27%
EveryPlate	26%
Good Eggs	25%
Farmstead	24%
Burpy	19%
Don't know any of these brands	3%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2022

More information

Region

United States

Survey time period

March 22 to 29, 2022

Number of respondents

1,241 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats