Costco brand profile in the United States 2022
When it comes to online grocery delivery users, brand awareness of Costco is at 81% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 29% of U.S. online grocery delivery users say they like Costco. However, in actuality, among the 81% of U.S. respondents who know Costco, 36% of people like the brand.
What is the usage share of Costco in the United States?
All in all, 23% of online grocery delivery users in the United States use Costco. That means, of the 81% who know the brand, 28% use them.
How loyal are the customers of Costco?
Around 15% of online grocery delivery users in the United States say they are likely to use Costco again. Set in relation to the 23% usage share of the brand, this means that 65% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In March 2022, about 23% of U.S. online grocery delivery users had heard about Costco in the media, on social media, or in advertising over the past four weeks. Of the 81% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Costco in the United States.
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