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Brand vs price awareness when buying men's cosmetics in Germany 2021

When buying men's cosmetics, do you pay more attention to the brand or the price?

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Source

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Release date

November 2021

Region

Germany

Survey time period

2014 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on main sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2014: 23,093 respondents, representing 70.53 million people
2015: 23,090 respondents, representing 69.24 million people
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people

The figures displayed refer to the following reports:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology available here and in the report.

Figures were rounded for better understanding of the statistic.

Deviations from total number are due to respondents who gave "No answer".

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Statistics on " Cosmetics in Germany "

Statistics on Cosmetics in Germany

Market overview

8

Foreign trade

5

Industry structure

8

Market leaders

5

Brand and price awareness

8

Women's cosmetics

8

Men's cosmetics

8

Natural cosmetics

8

Further related statistics

21
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