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K-beauty popularity in Europe 2021, by country

Published by
Nina Jobst,
Feb 25, 2022
According to a survey on the popularity of South Korean beauty products among select European countries in 2020, around 37 percent of respondents from the United Kingdom answered that K-beauty products were popular in their country. Following was Turkey with around 36 percent of respondents answering that way.

Popularity of South Korean beauty products (K-beauty) in Europe in 2021, by selected country

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Sources

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Release date

February 2022

Region

Europe, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

1,800 respondents*

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

*Respondent count: France (n=400), United Kingdom (n=400), Russia (n=500), Turkey (n=500).

Share of positive answers to the original question: "How popular do you think Korean beauty is in your country at the moment?"

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Statistics on Popularity of Korean beauty products worldwide

Overview

4

Americas

5

Europe

5

Asia

8

Export

5

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Popularity of South Korean beauty products worldwideSouth Korean FMCG marketCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea
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