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K-beauty popularity in Europe 2020, by country

Published by
Nina Jobst,
Nov 8, 2021
According to a survey on the popularity of South Korean beauty products among select European countries in 2020, around 45.3 percent of respondents from Russia answered that K-beauty products were popular in their country. Following was Turkey with around 42.3 percent of respondents answering that way.

Popularity of South Korean beauty products (K-beauty) in Europe in 2020, by selected country

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Release date

January 2021

Region

Europe, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

1,800 respondents*

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

*Respondent count: France (n=500), UK (n=500), Russia (n=400), Turkey (n=400).

Share of positive answers to the original question: "How popular do you think is Korean beauty in your country at the moment?"

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