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Cosmetics market value in Russia 2013-2023

The Russian cosmetics market experienced annual growth since 2013 and for 2019, the market value was estimated to reach 807.5 billion Russian rubles. According to the forecast, the market is expected to grow further, reaching 830 billion Russian rubles by 2023.  

Cosmetic market overview

    Considering that in 2019 facial and skin appearances were believed to be the most important female beauty attributes by both gender representatives in Russia, the growth of the cosmetics industry in the country seemed to be intuitive. However, a projected market development in 2019, was measured lower compared to the previous year’s levels. Haircare products and perfumery were the leading categories by sales share, with perfumery and drugstore chains as the main sales channels by the first half of 2019.

COVID-19 impact on the cosmetic market

    Given a high dependency on in-store sales, a lockdown of retail businesses as one of the preventive measures of the coronavirus (COVID-19) expansion in the country, had a drastic impact on the cosmetics business in Russia. While the shopping mall traffic evolved at a negative pace in Moscow, major cosmetic retailers tried to reinvent their businesses, heavily relying on e-commerce and hygienic product sales.

Cosmetics market value in Russia from 2013 to 2023*

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Sources

Release date

May 2020

Region

Russia

Survey time period

2013 to 2019

Supplementary notes

* M.A. Research estimates.

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