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Health and beauty brand choice factors in Russia 2022

Published by Statista Research Department, Sep 6, 2022
For six out of ten Russians, high quality of products was the most important factor determining their choice of health and beauty product brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by one half of the survey respondents.

Main factors driving selection of health and beauty brands in Russia in 2022

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Source

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Release date

2022

Region

Russia

Survey time period

May 2022

Number of respondents

1,600 respondents

Age group

18 years and older

Supplementary notes

Figures have been rounded.

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Statistics on " Cosmetics market in Russia "

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Statistics on Cosmetics market in Russia

Overview

8

Skin and personal care

4

Fragrances

3

Pharmaceutical cosmetics

6

Retail and e-commerce

6

International trade

7

Consumer preferences

8

Further related statistics

21

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Topics

Cosmetics market in RussiaCosmetics industryNatural and organic cosmetics in EuropeCosmetics market in ItalyCosmetics market in Poland
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