Social media usage in Japan - statistics and facts

Key insights

Number of social media users in Japan
105.8m
Leading social media service based on penetration rate
LINE
Leading reason for using social media
Communication with already existing acquaintances

Editor’s Picks Current statistics on this topic

Further recommended statistics

Overview

Penetration rates of major services

Penetration rates of major services by gender

Penetration rates of major services by age group

User behavior

Influencers

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