Key insights
- Number of social media users in Japan
- 105.8m
Detailed statistics
Number of social media users Japan 2019-2028
- Leading social media service based on penetration rate
- LINE
Detailed statistics
Most popular social media in Japan FY 2023
- Leading reason for using social media
- Communication with already existing acquaintances
Detailed statistics
Leading reasons for using social networking services in Japan 2023
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Number of social media users Japan 2019-2028
- Premium Statistic Social media penetration Japan 2019-2028
- Premium Statistic Social networking services penetration rate Japan 2023, by age group
- Premium Statistic Most popular social media in Japan FY 2023
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2023
- Premium Statistic Most popular social media apps in Japan 2023, based on downloads
- Premium Statistic Most popular social media apps in Japan 2023, based on app revenue
Overview
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Number of social media users Japan 2019-2028
Number of social media users Japan 2019-2028
Number of social media users in Japan from 2019 to 2023 with a forecast until 2028 (in millions)
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Social media penetration Japan 2019-2028
Social media penetration Japan 2019-2028
Share of people who use social media in Japan from 2019 to 2023 with a forecast until 2028
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Social networking services penetration rate Japan 2023, by age group
Social networking services penetration rate Japan 2023, by age group
Share of internet users who use social media in Japan in 2023, by age group
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Most popular social media in Japan FY 2023
Most popular social media in Japan FY 2023
Most commonly used social media in Japan in fiscal year 2023
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Social media platforms with highest user activity in Japan Q3 2023
Social media platforms with highest user activity in Japan Q3 2023
Most used social media platforms in Japan as of 3rd quarter 2023
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Most popular social media apps in Japan 2023, based on downloads
Most popular social media apps in Japan 2023, based on downloads
Leading social network apps in Japan in 2023, based on downloads (in millions)
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Most popular social media apps in Japan 2023, based on app revenue
Most popular social media apps in Japan 2023, based on app revenue
Leading social network apps in Japan in 2023, based on app revenue (in million U.S. dollars)
Penetration rates of major services
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- Premium Statistic LINE's penetration rate in Japan FY 2014-2023
- Premium Statistic YouTube's penetration rate in Japan FY 2014-2023
- Premium Statistic Instagram's penetration rate in Japan FY 2015-2023
- Premium Statistic X's penetration rate in Japan FY 2014-2023
- Premium Statistic Facebook's penetration rate in Japan FY 2014-2023
- Premium Statistic TikTok's penetration rate in Japan FY 2018-2023
Penetration rates of major services
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LINE's penetration rate in Japan FY 2014-2023
LINE's penetration rate in Japan FY 2014-2023
Share of people who use LINE in Japan from fiscal year 2014 to 2023
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YouTube's penetration rate in Japan FY 2014-2023
YouTube's penetration rate in Japan FY 2014-2023
Share of people who use YouTube in Japan from fiscal year 2014 to 2023
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Instagram's penetration rate in Japan FY 2015-2023
Instagram's penetration rate in Japan FY 2015-2023
Share of people who use Instagram in Japan from fiscal year 2015 to 2023
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X's penetration rate in Japan FY 2014-2023
X's penetration rate in Japan FY 2014-2023
Share of people who use X in Japan from fiscal year 2014 to 2023
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Facebook's penetration rate in Japan FY 2014-2023
Facebook's penetration rate in Japan FY 2014-2023
Share of people who use Facebook in Japan from fiscal year 2014 to 2023
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TikTok's penetration rate in Japan FY 2018-2023
TikTok's penetration rate in Japan FY 2018-2023
Share of people who use TikTok in Japan from fiscal year 2018 to 2023
Penetration rates of major services by gender
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- Premium Statistic LINE's penetration rate in Japan FY 2023, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2023, by gender
- Premium Statistic Instagram's penetration rate in Japan FY 2023, by gender
- Premium Statistic X's penetration rate in Japan FY 2023, by gender
- Premium Statistic Facebook's penetration rate in Japan FY 2023, by gender
- Premium Statistic TikTok's penetration rate in Japan FY 2023, by gender
Penetration rates of major services by gender
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LINE's penetration rate in Japan FY 2023, by gender
LINE's penetration rate in Japan FY 2023, by gender
Share of people who use LINE in Japan in fiscal year 2023, by gender
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YouTube's penetration rate in Japan FY 2023, by gender
YouTube's penetration rate in Japan FY 2023, by gender
Share of people who use YouTube in Japan in fiscal year 2023, by gender
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Instagram's penetration rate in Japan FY 2023, by gender
Instagram's penetration rate in Japan FY 2023, by gender
Share of people who use Instagram in Japan in fiscal year 2023, by gender
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X's penetration rate in Japan FY 2023, by gender
X's penetration rate in Japan FY 2023, by gender
Share of people who use X in Japan in fiscal year 2023, by gender
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Facebook's penetration rate in Japan FY 2023, by gender
Facebook's penetration rate in Japan FY 2023, by gender
Share of people who use Facebook in Japan in fiscal year 2023, by gender
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TikTok's penetration rate in Japan FY 2023, by gender
TikTok's penetration rate in Japan FY 2023, by gender
Share of people who use TikTok in Japan in fiscal year 2023, by gender
Penetration rates of major services by age group
6
- Premium Statistic LINE's penetration rate in Japan FY 2023, by age group
- Premium Statistic YouTube's penetration rate in Japan FY 2023, by age group
- Premium Statistic Instagram's penetration rate in Japan FY 2023, by age group
- Premium Statistic X's penetration rate in Japan FY 2023, by age group
- Premium Statistic Facebook's penetration rate in Japan FY 2023, by age group
- Premium Statistic TikTok's penetration rate in Japan FY 2023, by age group
Penetration rates of major services by age group
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LINE's penetration rate in Japan FY 2023, by age group
LINE's penetration rate in Japan FY 2023, by age group
Share of people who use LINE in Japan in fiscal year 2023, by age group
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YouTube's penetration rate in Japan FY 2023, by age group
YouTube's penetration rate in Japan FY 2023, by age group
Share of people who use YouTube in Japan in fiscal year 2023, by age group
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Instagram's penetration rate in Japan FY 2023, by age group
Instagram's penetration rate in Japan FY 2023, by age group
Share of people who use Instagram in Japan in fiscal year 2023, by age group
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X's penetration rate in Japan FY 2023, by age group
X's penetration rate in Japan FY 2023, by age group
Share of people who use X in Japan in fiscal year 2023, by age group
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Facebook's penetration rate in Japan FY 2023, by age group
Facebook's penetration rate in Japan FY 2023, by age group
Share of people who use Facebook in Japan in fiscal year 2023, by age group
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TikTok's penetration rate in Japan FY 2023, by age group
TikTok's penetration rate in Japan FY 2023, by age group
Share of people who use TikTok in Japan in fiscal year 2023, by age group
User behavior
6
- Premium Statistic Average social media usage time per weekday Japan FY 2014-2023
- Premium Statistic Average social media usage time per weekday Japan FY 2023, by gender
- Premium Statistic Average social media usage time per weekday Japan FY 2023, by age
- Premium Statistic Leading reasons for using social networking services in Japan 2023
- Premium Statistic Share of people using social media as a source of information Japan FY 2023, by type
- Premium Statistic Leading types of followed social media accounts Japan Q3 2023
User behavior
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Average social media usage time per weekday Japan FY 2014-2023
Average social media usage time per weekday Japan FY 2014-2023
Average time people spend on using social media per weekday in Japan from fiscal year 2014 to 2023 (in minutes)
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Average social media usage time per weekday Japan FY 2023, by gender
Average social media usage time per weekday Japan FY 2023, by gender
Average time people spend on using social media per weekday in Japan in fiscal year 2023, by gender (in minutes)
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Average social media usage time per weekday Japan FY 2023, by age
Average social media usage time per weekday Japan FY 2023, by age
Average time people spend on using social media per weekday in Japan in fiscal year 2023, by age group (in minutes)
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Leading reasons for using social networking services in Japan 2023
Leading reasons for using social networking services in Japan 2023
Most common reasons for using social media in Japan as of August 2023
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Share of people using social media as a source of information Japan FY 2023, by type
Share of people using social media as a source of information Japan FY 2023, by type
Share of people who use social media as a source of information in Japan in fiscal year 2023, by type of information
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Leading types of followed social media accounts Japan Q3 2023
Leading types of followed social media accounts Japan Q3 2023
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2023
Influencers
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- Premium Statistic Share of people who follow social media influencers Japan 2023
- Premium Statistic Share of people who follow social media influencers Japan 2023, by gender
- Premium Statistic Main reasons to trust influencers and personalities among young men in Japan 2023
- Premium Statistic Main reasons to trust influencers and personalities among young women in Japan 2023
- Premium Statistic Frequency of viewing PR posts on social media Japan 2023
- Premium Statistic Purchase decision after seeing PR posts on social media Japan 2023, by age group
Influencers
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Share of people who follow social media influencers Japan 2023
Share of people who follow social media influencers Japan 2023
Share of people who follow influencers on social media in Japan as of May 2023
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Share of people who follow social media influencers Japan 2023, by gender
Share of people who follow social media influencers Japan 2023, by gender
Share of people who follow influencers on social media in Japan as of May 2023, by gender
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Main reasons to trust influencers and personalities among young men in Japan 2023
Main reasons to trust influencers and personalities among young men in Japan 2023
Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023
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Main reasons to trust influencers and personalities among young women in Japan 2023
Main reasons to trust influencers and personalities among young women in Japan 2023
Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023
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Frequency of viewing PR posts on social media Japan 2023
Frequency of viewing PR posts on social media Japan 2023
Frequency of seeing promotional postings on social media in Japan as of June 2023
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Purchase decision after seeing PR posts on social media Japan 2023, by age group
Purchase decision after seeing PR posts on social media Japan 2023, by age group
Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group
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