Brand loyalty among beauty shoppers in the U.S. 2022

Brand loyalty among beauty supplies shoppers in the United States in 2022

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Release date

September 2022


United States

Survey time period

March 1 to 10, 2022

Number of respondents

522 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased beauty supplies in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?".

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