U.S.: brand loyalty among beauty shoppers 2022

According to the results of a recent survey conducted in the United States, around 56 percent of respondents who recently bought beauty supplies stated that they would be willing to purchase multiple brands. About nine percent of participants said that they would only purchase the same brand as the most recent product they bought.

Brand loyalty among beauty supplies shoppers in the United States in 2022

Characteristic	Share of respondents
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Release date

September 2022

More information

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

522 respondents

Age group

21 to 65 years

Special properties

shoppers who purchased beauty supplies in the last month

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?".

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