With 83 percent brand recognition, Chanel is the most well-known jewelry brand in the United States, followed by Tiffany & Co. and Pandora, while the jewelry brand popularity ranking is led by Tiffany & Co. Claire's, on the other hand, takes first place in our jewelry brand ownership ranking, with 30 percent of jewelry owners saying they own a piece by the brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading jewelry brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (December 5, 2023). Leading jewelry brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. "Leading jewelry brands ranked by brand awareness in the United States in 2023." Chart. December 5, 2023. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. (2023). Leading jewelry brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. "Leading Jewelry Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista, Leading jewelry brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/ (last visited December 12, 2024)
Leading jewelry brands ranked by brand awareness in the United States in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
