Asia: smart wearable ownership by brand and country 2022

According to a survey conducted by Rakuten Insight in September 2022, 44 percent of the smartwatch or fitness tracker users in Hong Kong owned Apple Watches. In comparison, Samsung was the most popular brand among South Korean consumers, with 61 percent of the smartwatch or fitness tracker owners using the brand as of September 2022.

Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory

Characteristic	Apple Watch	Fitbit	Garmin	Samsung	Xiaomi	Huawei	ASUS	LG	Others
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Release date

October 2022

More information

Region

Asia

Survey time period

September 8 to 30, 2022

Number of respondents

67,493 respondents

Age group

16 years and older

Special properties

consumers who own a smartwatch or fitness tracker

Method of interview

Online survey

Supplementary notes

Original question: "If yes, which of these brand(s) do you own?" as a follow-up question to "Do you own a smartwatch or a wearable fitness/activity tracker?"

The sum does not add up to 100% due to being a multiple choice question.

Share of respondents:
China - 3,791;
Hong Kong - 2,425;
Indonesia - 5,089;
India - 24,433;
Japan - 129;
South Korea - 3,389;
Malaysia - 4,983;
the Philippines - 4,641;
Singapore - 3,574;
Thailand - 6,503;
Taiwan - 6,709;
Vietnam - 1,827.

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