According to a survey conducted by Rakuten Insight in September 2022, 44 percent of the smartwatch or fitness tracker users in Hong Kong owned Apple Watches. In comparison, Samsung was the most popular brand among South Korean consumers, with 61 percent of the smartwatch or fitness tracker owners using the brand as of September 2022.
Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory
Original question: "If yes, which of these brand(s) do you own?" as a follow-up question to "Do you own a smartwatch or a wearable fitness/activity tracker?"
The sum does not add up to 100% due to being a multiple choice question.
Share of respondents:
China - 3,791;
Hong Kong - 2,425;
Indonesia - 5,089;
India - 24,433;
Japan - 129;
South Korea - 3,389;
Malaysia - 4,983;
the Philippines - 4,641;
Singapore - 3,574;
Thailand - 6,503;
Taiwan - 6,709;
Vietnam - 1,827.
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Rakuten Insight. (October 20, 2022). Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory [Graph]. In Statista. Retrieved January 14, 2025, from https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/
Rakuten Insight. "Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory." Chart. October 20, 2022. Statista. Accessed January 14, 2025. https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/
Rakuten Insight. (2022). Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory. Statista. Statista Inc.. Accessed: January 14, 2025. https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/
Rakuten Insight. "Smartwatch and Fitness Tracker Ownership by Brand in Asia in 2022, by Country or Territory." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/
Rakuten Insight, Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory Statista, https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/ (last visited January 14, 2025)
Smartwatch and fitness tracker ownership by brand in Asia in 2022, by country or territory [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1344665/asia-smart-wearable-ownership-by-brand-and-country/
