In 2021, only 16 percent of online holiday shopping sales in the United States were generated throughout the Cyber Five shopping period (Thanksgiving to Cyber Monday). This figure has decreased since peaking in 2019, where it reached 20.9 percent.
Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021
Characteristic
Cyber Five
Remainder of November-December sales
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Digital Commerce 360. (November 10, 2022). Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/
Digital Commerce 360. "Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021." Chart. November 10, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/
Digital Commerce 360. (2022). Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/
Digital Commerce 360. "Share of Online Holiday Sales during The Cyber Five Period in The United States from 2017 to 2021." Statista, Statista Inc., 10 Nov 2022, https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/
Digital Commerce 360, Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021 Statista, https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/ (last visited September 01, 2024)
Share of online holiday sales during the Cyber Five period in the United States from 2017 to 2021 [Graph], Digital Commerce 360, November 10, 2022. [Online]. Available: https://www.statista.com/statistics/1344734/us-online-shopping-holiday-cyber-five-sales-share/