Information technology ad spend on radio in the Netherlands 2019-2021

In 2021, the expenditure on radio advertising of the information technology category in the Netherlands increased by 3.8 million U.S. dollars (32.15 percent) compared to 2020. With 15.66 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending increased over the last years.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the information technology category on radio, the ad expenditure of the information technology category on outdoor was lower and on magazines it was considerably lower.