Newspapers and magazines were the only advertising channels that recorded a negative growth rate in Central and Eastern Europe in 2021 compared to other segments. Internet advertising witnessed a significant increase in spending, at 35 percent. Furthermore, advertisers in the CEE region were forecast to sharply increase their expenditure on cinema ads by over 45 percent in 2022.
Advertising expenditure growth in Central and Eastern Europe from 2017 to 2024, by medium
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Zenith. (December 1, 2021). Advertising expenditure growth in Central and Eastern Europe from 2017 to 2024, by medium [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. "Advertising expenditure growth in Central and Eastern Europe from 2017 to 2024, by medium." Chart. December 1, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. (2021). Advertising expenditure growth in Central and Eastern Europe from 2017 to 2024, by medium. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. "Advertising Expenditure Growth in Central and Eastern Europe from 2017 to 2024, by Medium." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith, Advertising expenditure growth in Central and Eastern Europe from 2017 to 2024, by medium Statista, https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/ (last visited May 26, 2022)
