international brands left the Russian and Belarusian markets. The most significant decline was projected for the digital advertising industry, at 29 percent relative to 2021.
All advertising channels were forecast to record a negative growth rate in Central and Eastern Europe in 2022. The region's advertising market was negatively impacted by the war in Ukraine, in response to which several Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium
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Statistics on Advertising in Europe
Overview
6
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Global ad spend 2000-2024, by region
- Premium Statistic Share of Europe in total ad spend worldwide 2022, by region
- Premium Statistic Advertising spending in Europe 2014-2022
- Premium Statistic Advertising spending in Europe 2022, by region
- Premium Statistic Most effective advertising markets in Europe 2021
Traditional Media
4
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
Digital Media
5
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Fastest growing online advertising markets in Europe 2021
- Premium Statistic Digital advertising spending per capita in Europe 2021, by country
Leading Markets
8
- Premium Statistic Advertising spending in the United Kingdom (UK) 2010-2021
- Premium Statistic Advertising expenditure in the United Kingdom (UK) 2019-2021, by medium
- Premium Statistic Ad spending in Germany 2014-2022
- Premium Statistic Gross advertising volume of above-the-line media in Germany 2021
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Advertising investments in France 2022, by medium
- Premium Statistic Advertising spending in Spain 2018-2021
- Premium Statistic Advertising spending in Spain 2020-2021, by medium
Leading Advertisers
5
- Premium Statistic Largest advertisers in the UK 2020
- Premium Statistic Advertisers with highest advertising spending in Germany 2023
- Premium Statistic Highest spending advertisers in France 2020
- Premium Statistic Highest spending advertisers in Spain 2021
- Premium Statistic Highest spending advertisers in Italy 2020
Further related statistics
18
- Advertising spending growth in Germany in 2014, by medium
- Advertising spending growth in Slovakia in 2014, by medium
- Ad spend growth in Ireland 2021-2022, by medium
- Advertising spending growth in Switzerland in 2014, by medium
- Advertising spending growth in Sweden 2020, by medium
- Advertising spending growth in Belgium in 2014, by medium
- Advertising spending growth in the Czech Republic in 2014, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Advertising spending growth in Hungary 2014, by medium
- Advertising spending growth in Bulgaria in 2014, by medium
- Advertising spending growth in the Netherlands in 2021, by medium
- Advertising spending growth in Poland in 2014, by medium
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Advertising spending growth in Romania in 2014, by medium
- Change in offline advertising worldwide 2003-2016
- Television advertising growth rate in Poland 2012-2024
- Production value of the advertising & market research industry in the UK 2009-2018
Further Content: You might find this interesting as well
Statistics
- Advertising spending growth in Germany in 2014, by medium
- Advertising spending growth in Slovakia in 2014, by medium
- Ad spend growth in Ireland 2021-2022, by medium
- Advertising spending growth in Switzerland in 2014, by medium
- Advertising spending growth in Sweden 2020, by medium
- Advertising spending growth in Belgium in 2014, by medium
- Advertising spending growth in the Czech Republic in 2014, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Advertising spending growth in Hungary 2014, by medium
- Advertising spending growth in Bulgaria in 2014, by medium
- Advertising spending growth in the Netherlands in 2021, by medium
- Advertising spending growth in Poland in 2014, by medium
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Advertising spending growth in Romania in 2014, by medium
- Change in offline advertising worldwide 2003-2016
- Television advertising growth rate in Poland 2012-2024
- Production value of the advertising & market research industry in the UK 2009-2018
Zenith. (June 8, 2022). Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. "Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium." Chart. June 8, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. (2022). Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith. "Advertising Expenditure Growth in Central and Eastern Europe (Cee) from 2017 to 2024, by Medium." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/
Zenith, Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium Statista, https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/ (last visited March 21, 2023)
Advertising expenditure growth in Central and Eastern Europe (CEE) from 2017 to 2024, by medium [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139384/ad-spend-growth-in-central-and-eastern-europe-media/