Finland: advertising spending by medium 2021

In 2021, the total expenditure on media advertising in Finland amounted to nearly 1.28 billion euros, increasing slightly from the previous year. Online media advertising made up 50 percent of the advertising spending, while TV advertising accounted for 18 percent.

Around 637 million euros was spent on online advertising (excluding television and radio) in 2021, compared to 204 million euros in 2010. Meanwhile, print media advertising declined dramatically between 2010 and 2019.

Advertising expenditure in Finland from 2010 to 2021, by medium (in million euros)

Characteristic	Print newspaper	Television	Online	Print magazine	Radio	Outdoor	Cinema
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

January 2022

More information

Region

Finland

Survey time period

2010 to 2021

Supplementary notes

The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."

Figures for years prior to 2021 come from previous reporting.

Citation formats