In 2019, the total expenditure on media advertising in Finland amounted to nearly 1.26 billion euros, increasing slightly from the previous year. Online media advertising made up 61 percent of the advertising spending, while print media advertising accounted for 29 percent.
Around 460 million euros was spent on online advertising (excluding television and radio) in 2019, compared to 204 million euros in 2010. Meanwhile, print media advertising declined dramatically between 2010 and 2019.
Advertising expenditure in Finland from 2010 to 2019, by medium
(in million euros)
The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
Figures for years 2010 to 2018 were previously published by the source.
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Kantar TNS Finland. (January 29, 2020). Advertising expenditure in Finland from 2010 to 2019, by medium (in million euros) [Graph]. In Statista. Retrieved January 16, 2022, from https://www.statista.com/statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Advertising expenditure in Finland from 2010 to 2019, by medium (in million euros)." Chart. January 29, 2020. Statista. Accessed January 16, 2022. https://www.statista.com/statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. (2020). Advertising expenditure in Finland from 2010 to 2019, by medium (in million euros). Statista. Statista Inc.. Accessed: January 16, 2022. https://www.statista.com/statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Advertising Expenditure in Finland from 2010 to 2019, by Medium (in Million Euros)." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland, Advertising expenditure in Finland from 2010 to 2019, by medium (in million euros) Statista, https://www.statista.com/statistics/545583/annual-advertising-expenditure-in-finland-by-medium/ (last visited January 16, 2022)
