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Share of digital in media budgets in the U.S. 2021, by format

Share of media budgets devoted to digital according to marketers in the United States in 2021, by format

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Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

178 respondents

Special properties

among brand and agency media planners and buyers, as well as marketers

Supplementary notes

* Includes over-the-top (OTT) and connected TV (CTV).
** Excludes podcasts.
Original question: "Please identify the percent share of your 2021 budget by CHANNEL."

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Statistics on "Social media marketing"

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