During a survey carried out between October and November 2023 among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote 78.4 percent of their media budgets to digital media. Podcasts were expected to account for 3.8 percent, on average.
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
among brand and agency media planners and buyers, as well as C-level employees, managers, and juniors
Method of interview
Email survey
Supplementary notes
* Figure for "total digital" calculaed by Statista based on data provided by the source. ** Includes over-the-top (OTT) and connected TV (CTV). *** Excludes podcasts.
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Statista. (November 30, 2023). Share of media budgets devoted to digital according to marketers in the United States in 2024, by format [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. "Share of media budgets devoted to digital according to marketers in the United States in 2024, by format." Chart. November 30, 2023. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. (2023). Share of media budgets devoted to digital according to marketers in the United States in 2024, by format. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. "Share of Media Budgets Devoted to Digital According to Marketers in The United States in 2024, by Format." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista, Share of media budgets devoted to digital according to marketers in the United States in 2024, by format Statista, https://www.statista.com/statistics/737003/share-social-media-budgets-usa/ (last visited October 03, 2024)
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/737003/share-social-media-budgets-usa/