In 2022, private label products accounted for approximately five percent of sales of China's leading supermarket operators. Many FMCG retailers in China have adopted the private label strategy.
Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022
Characteristic
Share of total sales
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China Chain Store & Franchise Association. (January 5, 2024). Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/
China Chain Store & Franchise Association. "Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022." Chart. January 5, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/
China Chain Store & Franchise Association. (2024). Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/
China Chain Store & Franchise Association. "Share of Sales of Private Label Business in Leading 100 Supermarkets in China from 2018 to 2022." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/
China Chain Store & Franchise Association, Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022 Statista, https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/ (last visited September 12, 2024)
Share of sales of private label business in leading 100 supermarkets in China from 2018 to 2022 [Graph], China Chain Store & Franchise Association, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1357825/china-private-label-sales-share-in-supermarkets/
