Just over half of fashion executives surveyed in 2022 said that the product line at their company had increased in size and breadth compared to two years beforehand. The leading reason given for this was that there were more product categories. 30 percent said that the product line had decreased, which was achieved in various ways.
Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022
Characteristic
Share of respondents
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21 percent C-suite, 30 percent management, 32 percent top management.
12 percent wholesalers, 16 percent brands, 17 percent factories/manufacturers, 17 percent retailers (of which 34 percent were specialty stores, 27 percent department stores, 22 percent DTC or pure-play retailers.)
22 percent had apparel as their company’s primary product category, 20 percent footwear, 18 percent accessories, with the balance in fabrics, trims and fibers.
61 percent had gross sales or revenue of less than 500 million U.S. dollars, 22 percent 500 million to two billion dollars and nine percent two billion dollars or more.
The source does not provide a geographical breakdown of respondents.
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Sourcing Journal. (October 18, 2022). Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/
Sourcing Journal. "Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022." Chart. October 18, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/
Sourcing Journal. (2022). Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/
Sourcing Journal. "Change in Size and Breadth of Product Lines at Fashion Companies Compared to Two Years Ago, as of 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/
Sourcing Journal, Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022 Statista, https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/ (last visited September 08, 2024)
Change in size and breadth of product lines at fashion companies compared to two years ago, as of 2022 [Graph], Sourcing Journal, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1360149/fashion-company-product-line-size-change/
