From January 28 to February 3, 2024, Chery ranked first among the leading automotive brands on Douyin (Tiktok) in China, scoring 239,000 points in a brand index. GAC Toyota and FAW-Volkswagen were other successful automotive brands.
Brand index of major automotive brands on Douyin in China as of February 2024
(in 1000s)
The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
The source does not specify the publication date. The release date stated here is the date of access.
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Ocean Engine. (February 7, 2024). Brand index of major automotive brands on Douyin in China as of February 2024 (in 1000s) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major automotive brands on Douyin in China as of February 2024 (in 1000s)." Chart. February 7, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. (2024). Brand index of major automotive brands on Douyin in China as of February 2024 (in 1000s). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Automotive Brands on Douyin in China as of February 2024 (in 1000s)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major automotive brands on Douyin in China as of February 2024 (in 1000s) Statista, https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/ (last visited October 15, 2024)
Brand index of major automotive brands on Douyin in China as of February 2024 (in 1000s) [Graph], Ocean Engine, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
