According to a survey conducted by Opensurvey in June 2022 on online shopping membership, around 32,6 percent of online shopping mall users in South Korea mainly used Rocket WOW membership. About 80.6 percent of users knew about Rocket WOW, a paid membership offered by Coupang, a South Korean online retailer that offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
Funnel analysis of major online shopping membership brands in South Korea 2022
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Opensurvey. (February 7, 2023). Funnel analysis of major online shopping membership brands in South Korea 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/
Opensurvey. "Funnel analysis of major online shopping membership brands in South Korea 2022." Chart. February 7, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/
Opensurvey. (2023). Funnel analysis of major online shopping membership brands in South Korea 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/
Opensurvey. "Funnel Analysis of Major Online Shopping Membership Brands in South Korea 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/
Opensurvey, Funnel analysis of major online shopping membership brands in South Korea 2022 Statista, https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/ (last visited July 27, 2024)
Funnel analysis of major online shopping membership brands in South Korea 2022 [Graph], Opensurvey, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1366650/south-korea-online-shopping-membership-funnel-analysis/