Consumers' opinions on online personal data protection in China 2022

Published by
Lai Lin Thomala,
Feb 21, 2023
According to a survey conducted among Chinese adults in November 2022, the majority of respondents stated that they are willing to provide personal information in order to gain quality personalized services. Meanwhile, consumers also agreed that this behavior could be a major safety hazard.

Consumers' attitudes towards digital data privacy in China as of November 2022

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: To what extent do you agree with the following statements regarding personal information of members or shoppers?

The survey is conducted among 48 percent of female and 52 percent male respondents.

Percentage points exceeding 100 percent are probably due to rounding.

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