Consumers' opinions on online personal data protection in China 2022

Consumers' attitudes towards digital data privacy in China as of November 2022

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Release date

January 2023



Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview


Supplementary notes

Original survey question: To what extent do you agree with the following statements regarding personal information of members or shoppers?

The survey is conducted among 48 percent of female and 52 percent male respondents.

Percentage points exceeding 100 percent are probably due to rounding.

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