As of September 2023, according to a survey among European marketers, 30 percent of French professionals from agencies were planning on investing more budget into streaming platforms from their Online video budgets. Another 22 percent of French advertisers were planning on allocating more money into AVOD, SVOD, FAST, and hybrid streaming platforms using their TV budgets.
Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023
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AudienceXpress. (November 23, 2023). Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
AudienceXpress. "Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023." Chart. November 23, 2023. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
AudienceXpress. (2023). Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
AudienceXpress. "Expected Budget Allocations for Streaming Platforms According to Marketing Professionals from Agencies and Advertisers in France as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
AudienceXpress, Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 Statista, https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/ (last visited December 08, 2024)
Expected budget allocations for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1323534/marketing-allocations-streaming-platforms-france/
