Greater China: motivation for Gen-Z to buy luxury goods 2022

According to a survey conducted among mainland China's and Hong Kong's generation-Z consumers in June 2022, about 20 percent of respondents in mainland China stated that high quality was the leading reason for them to buy luxury goods. Comparatively, approximately 18 percent of respondents in Hong Kong also agreed with the statement.

Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation

Characteristic	Mainland China	Hong Kong
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

January 2023

More information

Region

China, Hong Kong

Survey time period

June 2022

Number of respondents

2,653 respondents

Age group

18-25 years

Special properties

among residents in China's eight cities*

Method of interview

Questionnaire

Supplementary notes

*According to the source, the eight cities are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Wuhan, and Hong Kong.

Generation Z consumers are those between the ages of 18 and 25. Of all respondents, 33 percent are Gen-Z.

Percentage points exceeding 100 percent are probably due to rounding.

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