Generation Z's motivation for buying luxury goods in Greater China 2022

Share of generation Z who bought luxury goods in mainland China and Hong Kong as of June 2022, by motivation

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

In cooperation with
Release date

January 2023


China, Hong Kong

Survey time period

June 2022

Number of respondents

2,653 respondents

Age group

18-25 years

Special properties

among residents in China's eight cities*

Method of interview


Supplementary notes

*According to the source, the eight cities are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Wuhan, and Hong Kong.

Generation Z consumers are those between the ages of 18 and 25. Of all respondents, 33 percent are Gen-Z.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Selected statistics


Other regions


Related statistics


Further related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.