Keywords concerning cosmetic consumption South Korea 2023
According to a survey among product design team leads from cosmetics companies in South Korea, the most important trend keywords in cosmetics consumption in 2023 was "eco/ environmentally friendly" with a roughly 60.5 respondent share. According to the source, this was the fifth year in a row that the term "environmentally friendly" was named as the most important consumption trend keyword. In second place was "conscious/ value consumption" with around 47.4 percent of respondents answering this way.