N26 was the most well-known neobank app in Germany in 2023, based on Statista's Global Consumer Survey. Despite bering a Berlin-based digital bank, only 41 percent of the respondents knew the app-based challenger bank. Out of these respondents, 34 percent had a positive opinion of N26, and 22 percent used it in the last 12 months.
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand." Chart. December 13, 2023. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Germany in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand Statista, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/ (last visited October 04, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
