U.S.: neobanking and neobrokerage popularity 2023

Chime was the most well-known, popular, and used neobanking app in the United States (U.S.) in 2023, based on Statista's Global Consumer Survey. 73 percent of the respondents knew the fee-free mobile banking service provider, and out of these respondents, 47 percent had a positive opinion on it, while 35 percent had used it in the past year.

Neobanking and neobrokerage awareness, popularity, and usage in the United States in 2023, by brand

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Release date

December 2023

More information

Region

United States

Survey time period

October 21, 2023 to November 8, 2023

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

Residential online population

Method of interview

Questionnaire

Supplementary notes

The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"

The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.

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