Nubank was by far the most well-known, popular, and used neobanking app in Brazil in 2023, based on Statista's Global Consumer Survey. Almost every respondent knew the mobile banking service provider, and out of these respondents, 77 percent had a positive opinion of it, while 69 percent had used it in the past year. PagBank and Inter followed, both with awareness rates of about 90 percent, though with significantly lower popularity and usage.
Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand." Chart. December 13, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
Statista. (2023). Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobank and Neobroker Awareness, Popularity, and Usage in Brazil in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/
Statista, Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand Statista, https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/ (last visited October 06, 2024)
Neobank and neobroker awareness, popularity, and usage in Brazil in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/