Considered brand types when purchasing home appliances South Korea 2022
Opensurvey in May 2022, nearly 49 percent of respondents considered a domestic large company's general brand when purchasing home appliances. However, only around 30 percent of respondents ended up purchasing from that type of brand, with the majority choosing to buy from a small-medium company brand instead when it came to actual purchases.
According to a survey conducted in South Korea by