Where are Australians purchasing consumer electronics?The major offline retailers are JB Hi-Fi, the Good Guys, and Harvey Norman. With JB Hi-Fi’s acquisition of the Good Guys in 2016, the Australian retailer has cemented its dominance in the consumer electronics and home appliance market in Australia. The sales revenue of JB Hi-Fi reached almost eight billion Australian dollars in the financial year 2020. Harvey Norman mainly operates as a franchise, selling not only consumer electronics but also other homewares.
The leading online retailers in the market are Apple and JB Hi-Fi. Australian consumers have shown their affinity for Apple smartphones, with Apple devices making up over half of the share of mobile phones. Recently, consumers have turned to the global e-commerce platform Amazon for their electronic device needs. The retail giant conveniently offers a wide range of consumer products with fast shipping and has been continuing its expansion in the country. Amazon currently has three fulfillment centers, located in Melbourne, Sydney, and Perth, with additional warehouses planned in major cities.