Where are Australians purchasing consumer electronics?
The major offline retailers are JB Hi-Fi, the Good Guys, and Harvey Norman. With JB Hi-Fi’s acquisition of the Good Guys in 2016, the Australian retailer has cemented its dominance in Australia's consumer electronics and home appliance market. The sales revenue of JB Hi-Fi reached almost nine billion Australian dollars in financial year 2021. Harvey Norman mainly operates as a franchise, selling consumer electronics and other homewares.The leading online retailers in the market are Apple and JB Hi-Fi. Australian consumers have demonstrated their affinity for Apple smartphones, with Apple devices making up over half of the share of mobile phones. Recently, consumers have turned to the global e-commerce platform Amazon for their electronic device needs. The retail giant conveniently offers a wide range of consumer products with fast shipping and has continued its expansion in the country. Amazon has fulfillment centers in Melbourne, Sydney, Brisbane, Adelaide, and Perth, with expansion plans underway.
