Purchase channels of home appliances South Korea 2022, by product
Opensurvey in May 2022, about 28 percent of respondents purchased everyday or seasonal appliances online via open market or social commerce. Overall, respondents seemed to prefer online purchase channels over offline ones when purchasing such products, which was in contrast to large appliances. Respondent shares were higher among offline purchase channels for large home appliances.
According to a survey conducted in South Korea by