Personalization is a trend in business-to-business (B2B) e-commerce and digital content, too. In 2022, B2B organizations used different types of personal data to enhance and tailor customer experience for buyers. According to a survey, job role or persona was the most used type of data (37 percent), followed by key account segment and engagement history (both at 36 percent).
Type of data used to personalize B2B digital experience in Europe in 2022
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ON24. (December 6, 2022). Type of data used to personalize B2B digital experience in Europe in 2022 [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. "Type of data used to personalize B2B digital experience in Europe in 2022." Chart. December 6, 2022. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. (2022). Type of data used to personalize B2B digital experience in Europe in 2022. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24. "Type of Data Used to Personalize B2b Digital Experience in Europe in 2022." Statista, Statista Inc., 6 Dec 2022, https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/
ON24, Type of data used to personalize B2B digital experience in Europe in 2022 Statista, https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/ (last visited November 11, 2024)
Type of data used to personalize B2B digital experience in Europe in 2022 [Graph], ON24, December 6, 2022. [Online]. Available: https://www.statista.com/statistics/1384311/type-of-data-used-to-personalize-b2b-digital-experience-europe/