Shopping online vs. offline by product category in Ireland 2023

Online shopping has become ubiquitous; however, consumers still have a preference for shopping in-store depending on the goods in question. As of early 2023, over 40 percent of consumers in Ireland preferred mostly shopping for electronics and entertainment products online, given the choice. In contrast, the majority of Irish people said they would prefer to do most of their grocery and pharmaceutical product shopping in physical stores.

Consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by product category

Characteristic	Online	In-store
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Release date

May 2023

More information

Region

Ireland

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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