Quarterly Klarna penetration, online or offline, in Austria 2018-2023
Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Klarna in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. None of the respondents from Austria indicated they had used Klarna in a POS setting between April 2022 and March 2023 - with five out of 10 respondents saying they used Klarna during this same time for online payments.
Klarna adoption for in-store payments in Austria was higher in 2023 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from