A major buzzword in and by itself, BNPL re-interprets loans and consumer behavior. It is not regulated anywhere, however. This makes it difficult to find consistent data and compare countries against each other. Nevertheless, what are the main global developments one should keep an eye out for in 2023 and 2024?
BNPL (Buy Now, Pay Later) - statistics & facts
A major buzzword in and by itself, BNPL re-interprets loans and consumer behavior. It is not regulated anywhere, however. This makes it difficult to find consistent data and compare countries against each other. Nevertheless, what are the main global developments one should keep an eye out for in 2023 and 2024?
Key insights
- BNPL global market share
- 5%
Detailed statistics
Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2022
- Klarna downloads in the U.S.
- 10.8m
Detailed statistics
Key players in buy now, pay later (BNPL) services in the U.S. based on users 2020
- Country with highest count of monthly Klarna downloads
- United States
Detailed statistics
Monthly downloads of BNPL wallet Klarna in 26 countries worldwide 2018-2023
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Current statistics on this topic
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Market share
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- Premium Statistic Most used payment methods in e-commerce worldwide in 2022, with a forecast for 2026
- Premium Statistic Most used payment methods in e-commerce worldwide in 2022, by region
- Premium Statistic Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2022
- Premium Statistic POS financing in offline shopping in 40 countries worldwide 2022
Market share
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Premium Statistic
Most used payment methods in e-commerce worldwide in 2022, with a forecast for 2026
Most used payment methods in e-commerce worldwide in 2022, with a forecast for 2026
Market share of payment methods in total e-commerce transaction value worldwide in 2022, with a forecast for 2026
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Premium Statistic
Most used payment methods in e-commerce worldwide in 2022, by region
Most used payment methods in e-commerce worldwide in 2022, by region
Market share of payment methods in total e-commerce transaction value worldwide in 2022, by region
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Premium Statistic
Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2022
Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2022
Market share of buy now, pay later (BNPL) in domestic e-commerce payments in 41 countries and territories worldwide from 2016 to 2022
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Premium Statistic
POS financing in offline shopping in 40 countries worldwide 2022
POS financing in offline shopping in 40 countries worldwide 2022
Market share of point-of-sale (POS) financing - including buy now, pay later or BNPL - in offline retail payments in 40 countries and territories worldwide in 2022
User number
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- Premium Statistic Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
- Premium Statistic Number of Buy Now, Pay Later users Asia 2022, by country
- Premium Statistic Active users and GMV of leading BNPL providers Klarna, Afterpay, and Affirm 2022
- Premium Statistic Total number of retail customers registered with BNPL in Saudi Arabia 2020-2022
- Premium Statistic Number of BNPL users in retail in India in 2021 and 2026
User number
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Premium Statistic
Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
Leading countries in the world with the highest number of buy now, pay later (BNPL) users as of 2022 (in millions)
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Premium Statistic
Number of Buy Now, Pay Later users Asia 2022, by country
Number of Buy Now, Pay Later users Asia 2022, by country
Number of Buy Now, Pay Later (BNPL) users in Asia in 2022, by selected country (in millions)
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Premium Statistic
Active users and GMV of leading BNPL providers Klarna, Afterpay, and Affirm 2022
Active users and GMV of leading BNPL providers Klarna, Afterpay, and Affirm 2022
Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm 2022
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Premium Statistic
Total number of retail customers registered with BNPL in Saudi Arabia 2020-2022
Total number of retail customers registered with BNPL in Saudi Arabia 2020-2022
Total number of retail customers registered with buy now pay later (BNPL) in Saudi Arabia between 2020 and 2022 (in millions)
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Premium Statistic
Number of BNPL users in retail in India in 2021 and 2026
Number of BNPL users in retail in India in 2021 and 2026
Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions)
Brands (pure play)
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- Premium Statistic Merchants who use Klarna for buy now pay later in 102 countries worldwide 2024
- Premium Statistic Merchants who use Affirm for buy now, pay later in 25 countries worldwide 2024
- Premium Statistic Merchants who use Afterpay for buy now, pay later in 55 countries worldwide 2024
- Premium Statistic Merchants who use Pay in 4 for buy now, pay later in 20 countries worldwide 2024
- Premium Statistic Merchants who use Sezzle for buy now, pay later in 29 countries worldwide 2024
- Premium Statistic Merchants who use Zip for buy now, pay later in 17 countries worldwide 2024
Brands (pure play)
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Premium Statistic
Merchants who use Klarna for buy now pay later in 102 countries worldwide 2024
Merchants who use Klarna for buy now pay later in 102 countries worldwide 2024
Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of February 28, 2024
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Premium Statistic
Merchants who use Affirm for buy now, pay later in 25 countries worldwide 2024
Merchants who use Affirm for buy now, pay later in 25 countries worldwide 2024
Number and share of merchants who use Affirm as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of February 28, 2024
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Premium Statistic
Merchants who use Afterpay for buy now, pay later in 55 countries worldwide 2024
Merchants who use Afterpay for buy now, pay later in 55 countries worldwide 2024
Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of February 28, 2024
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Premium Statistic
Merchants who use Pay in 4 for buy now, pay later in 20 countries worldwide 2024
Merchants who use Pay in 4 for buy now, pay later in 20 countries worldwide 2024
Number and share of merchants who use PayPal's Pay in 4 as a buy now, pay later (BNPL) solution on their website across various countries in the world as of February 28, 2024
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Premium Statistic
Merchants who use Sezzle for buy now, pay later in 29 countries worldwide 2024
Merchants who use Sezzle for buy now, pay later in 29 countries worldwide 2024
Number and share of merchants who use Sezzle as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of February 28, 2024
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Premium Statistic
Merchants who use Zip for buy now, pay later in 17 countries worldwide 2024
Merchants who use Zip for buy now, pay later in 17 countries worldwide 2024
Number and share of merchants who use Zip as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world in the world as of February 28, 2024
Transaction value
5
- Premium Statistic Annual buy now, pay later (BNPL) global market size 2019-2021, with forecasts to 2026
- Premium Statistic Key companies in BNPL (buy now, pay later) worldwide, based on transaction value 2022
- Premium Statistic BNPL spending on e-commerce SEA 2021-2026, by country
- Premium Statistic Total gross merchandise value of goods sold in Saudi Arabia with BNPL 2020-2022
- Premium Statistic Buy now, pay later (BNPL) transaction volume in Italy 2025
Transaction value
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Premium Statistic
Annual buy now, pay later (BNPL) global market size 2019-2021, with forecasts to 2026
Annual buy now, pay later (BNPL) global market size 2019-2021, with forecasts to 2026
Global transaction value of buy now, pay later (BNPL) in e-commerce from 2019 to 2021, with forecasts from 2022 to 2026 (in billion U.S. dollars)
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Premium Statistic
Key companies in BNPL (buy now, pay later) worldwide, based on transaction value 2022
Key companies in BNPL (buy now, pay later) worldwide, based on transaction value 2022
Biggest BNPL (buy now, pay later) companies worldwide, based on gross merchandise volume (GMV) from 2020 to 2022 (in billion U.S. dollars)
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Premium Statistic
BNPL spending on e-commerce SEA 2021-2026, by country
BNPL spending on e-commerce SEA 2021-2026, by country
Buy Now, Pay Later (BNPL) spending on e-commerce in Southeast Asia in 2021 with a forecast for 2026, by selected country (in billion U.S. dollars)
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Premium Statistic
Total gross merchandise value of goods sold in Saudi Arabia with BNPL 2020-2022
Total gross merchandise value of goods sold in Saudi Arabia with BNPL 2020-2022
Total gross merchandise value (GMV) of goods sold in Saudi Arabia with buy now pay later (BNPL) from 2020 to 2022 (in million Saudi riyals)
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Premium Statistic
Buy now, pay later (BNPL) transaction volume in Italy 2025
Buy now, pay later (BNPL) transaction volume in Italy 2025
Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021
Ticket size
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- Premium Statistic Top POS and e-commerce payment methods for big-ticket items in Asia-Pacific 2022
- Premium Statistic Top POS and e-commerce payment methods for small-ticket items in Asia-Pacific 2022
- Premium Statistic Top POS and e-commerce payment methods for big-ticket items in Europe 2022
- Premium Statistic Top POS and e-commerce payment methods for small-ticket items in Europe 2022
- Premium Statistic Top POS and e-commerce payment methods for big-ticket items in LATAM 2022
- Premium Statistic Top POS and e-commerce payment methods for small-ticket items in LATAM 2022
- Premium Statistic Top POS and e-commerce payment methods for big-ticket items in North America 2022
- Premium Statistic Top POS and e-commerce payment methods for small-ticket items in North America 2022
Ticket size
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Premium Statistic
Top POS and e-commerce payment methods for big-ticket items in Asia-Pacific 2022
Top POS and e-commerce payment methods for big-ticket items in Asia-Pacific 2022
Preferred payment methods for items with a big order size in POS purchases and online shopping in Asia-Pacific (APAC) in 2022
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Premium Statistic
Top POS and e-commerce payment methods for small-ticket items in Asia-Pacific 2022
Top POS and e-commerce payment methods for small-ticket items in Asia-Pacific 2022
Preferred payment methods for items with a small order size in POS purchases and online shopping in Asia-Pacific (APAC) in 2022
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Premium Statistic
Top POS and e-commerce payment methods for big-ticket items in Europe 2022
Top POS and e-commerce payment methods for big-ticket items in Europe 2022
Preferred payment methods for items with a big order size in POS purchases and online shopping in Europe in 2022
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Premium Statistic
Top POS and e-commerce payment methods for small-ticket items in Europe 2022
Top POS and e-commerce payment methods for small-ticket items in Europe 2022
Preferred payment methods for items with a small order size in POS purchases and online shopping in Europe in 2022
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Premium Statistic
Top POS and e-commerce payment methods for big-ticket items in LATAM 2022
Top POS and e-commerce payment methods for big-ticket items in LATAM 2022
Preferred payment methods for items with a big order size in POS purchases and online shopping in Latin America in 2022
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Premium Statistic
Top POS and e-commerce payment methods for small-ticket items in LATAM 2022
Top POS and e-commerce payment methods for small-ticket items in LATAM 2022
Preferred payment methods for items with a small order size in POS purchases and online shopping in Latin America in 2022
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Premium Statistic
Top POS and e-commerce payment methods for big-ticket items in North America 2022
Top POS and e-commerce payment methods for big-ticket items in North America 2022
Preferred payment methods for items with a big order size in POS purchases and online shopping in North America in 2022
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Premium Statistic
Top POS and e-commerce payment methods for small-ticket items in North America 2022
Top POS and e-commerce payment methods for small-ticket items in North America 2022
Preferred payment methods for items with a small order size in POS purchases and online shopping in North America in 2022
Product verticals
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- Premium Statistic Annual buy now, pay later (BNPL) transaction volume in U.S. 2019-2021, by vertical
- Premium Statistic Share of consumers using BNPL India 2022, by purchase category and age
- Premium Statistic Share of consumers using BNPL Australia 2023, by purchase category
- Premium Statistic Type of products purchased using BNPL payments in Poland 2022
- Premium Statistic Popular products to buy with buy now, pay later (BNPL) in the UK 2021
- Premium Statistic Popular products to buy with buy now, pay later (BNPL) in Italy 2021
Product verticals
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Premium Statistic
Annual buy now, pay later (BNPL) transaction volume in U.S. 2019-2021, by vertical
Annual buy now, pay later (BNPL) transaction volume in U.S. 2019-2021, by vertical
Transaction volume of buy now, pay later (BNPL) in different product segments and merchant verticals in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Share of consumers using BNPL India 2022, by purchase category and age
Share of consumers using BNPL India 2022, by purchase category and age
Share of consumers using Buy Now Pay Later (BNPL) payment services in India in 2022, by purchase category and age
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Premium Statistic
Share of consumers using BNPL Australia 2023, by purchase category
Share of consumers using BNPL Australia 2023, by purchase category
Share of consumers who have used Buy Now Pay Later in Australia as of July 2023, by purchase category
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Premium Statistic
Type of products purchased using BNPL payments in Poland 2022
Type of products purchased using BNPL payments in Poland 2022
Type of products purchased using buy now pay later (BNPL) payments in Poland in 2022
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Premium Statistic
Popular products to buy with buy now, pay later (BNPL) in the UK 2021
Popular products to buy with buy now, pay later (BNPL) in the UK 2021
Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2021
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Premium Statistic
Popular products to buy with buy now, pay later (BNPL) in Italy 2021
Popular products to buy with buy now, pay later (BNPL) in Italy 2021
Share of buy now, pay later (BNPL) users who purchased select product types in Italy in 2021
User demographics
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- Premium Statistic Annual buy now, pay later (BNPL) users in the U.S. 2020-2023, by age and gender
- Premium Statistic Usage rate of Buy Now, Pay Later services in Japan 2022, by age group and gender
- Premium Statistic Age distribution of BNPL users in Russia 2022
- Premium Statistic Buy now, pay later (BNPL) users in Italy 2021, by age and gender
- Premium Statistic Reasons cited by consumers why they prefer BNPL in U.S., UK, Australia in 2022
- Premium Statistic Reasons for using buy now, pay later in Poland 2021-2022
- Premium Statistic Reasons for choosing a buy-now-pay-later plan among consumers the Philippines 2022
User demographics
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Premium Statistic
Annual buy now, pay later (BNPL) users in the U.S. 2020-2023, by age and gender
Annual buy now, pay later (BNPL) users in the U.S. 2020-2023, by age and gender
Share of respondents who said they had used a buy now, pay later (BNPL) service in the United States from 2020 to 2023, by age and gender
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Premium Statistic
Usage rate of Buy Now, Pay Later services in Japan 2022, by age group and gender
Usage rate of Buy Now, Pay Later services in Japan 2022, by age group and gender
Usage rate of Buy Now, Pay Later (BNPL) services in Japan as of April 2022, by age group and gender
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Premium Statistic
Age distribution of BNPL users in Russia 2022
Age distribution of BNPL users in Russia 2022
Share of buy now pay later (BNPL) services users in Russia from January to May 2022, by age group
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Premium Statistic
Buy now, pay later (BNPL) users in Italy 2021, by age and gender
Buy now, pay later (BNPL) users in Italy 2021, by age and gender
Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender
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Premium Statistic
Reasons cited by consumers why they prefer BNPL in U.S., UK, Australia in 2022
Reasons cited by consumers why they prefer BNPL in U.S., UK, Australia in 2022
Main reasons for respondents why buy now, pay later was a popular payment option for them in the United States, United Kingdom (UK) and Australia in 2022
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Premium Statistic
Reasons for using buy now, pay later in Poland 2021-2022
Reasons for using buy now, pay later in Poland 2021-2022
Reasons for using buy now, pay later (BNPL) in Poland from 2021 to 2022
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Premium Statistic
Reasons for choosing a buy-now-pay-later plan among consumers the Philippines 2022
Reasons for choosing a buy-now-pay-later plan among consumers the Philippines 2022
Reasons for choosing a buy-now-pay-later (BNPL) plan among consumers in the Philippines as of October 2022
Debt and delinquency
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- Premium Statistic BNPL debt delinquency in the U.S. 2021-2023
- Premium Statistic Situations for using buy now, pay later (BNPL) in the U.S. 2022
- Premium Statistic Buy now, pay later debt per capita on nine different platforms in the UK 2020-2021
- Premium Statistic Buy now, pay later (BNPL) monthly debt in the UK 2022, by age group
- Premium Statistic Share of personal debt in Australia November 2019-2022, by type
Debt and delinquency
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Premium Statistic
BNPL debt delinquency in the U.S. 2021-2023
BNPL debt delinquency in the U.S. 2021-2023
Share of buy now, pay later (BNPL) users who have missed payments in the United States from April 2022 to February 2023
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Premium Statistic
Situations for using buy now, pay later (BNPL) in the U.S. 2022
Situations for using buy now, pay later (BNPL) in the U.S. 2022
Share of buy now, pay later (BNPL) users with the following debt behavior in the United States in February 2022
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Premium Statistic
Buy now, pay later debt per capita on nine different platforms in the UK 2020-2021
Buy now, pay later debt per capita on nine different platforms in the UK 2020-2021
Average buy now, pay later debt (BNPL) debt per platform in the United Kingdom (UK) in 2020 and 2021 (in GBP)
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Premium Statistic
Buy now, pay later (BNPL) monthly debt in the UK 2022, by age group
Buy now, pay later (BNPL) monthly debt in the UK 2022, by age group
Average monthly debt from buy now, pay later (BNPL) services in the United Kingdom (UK) in 2022, by age group (in GBP)
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Premium Statistic
Share of personal debt in Australia November 2019-2022, by type
Share of personal debt in Australia November 2019-2022, by type
Share of personal debt in Australia from November 2019 to 2022, by type
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