U.S.: share of Publix shoppers 2023 by generation

According to results from the Statista Global Consumer Survey conducted in the United States in 2023, 10 percent of respondents stated that they shopped for groceries at Publix. Among those surveyed, millennials, individuals born between 1980 and 1994, were those most likely to purchase their groceries at the supermarket chain among all generations surveyed, with 11 percent reporting regularly shopping at Publix. In contrast, Gen X, those born between 1965 and 1979, were the least likely to shop there at nine percent.

Share of people who regularly shopped at Publix grocery stores in the United States in 2023, by generation

Characteristic	Share of respondents
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Number of respondents

60,054 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original question was "From which of these stores do you regularly buy food and products for everyday use?".
Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.

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