Boohoo was the leading fashion store in the UK, based on brand buzz among Generation Z in 2023, almost one third of UK fashion store Gen Z customers had heard about Boohoo in the media, on social media, or in advertising over the past three months. This was three percentage points more than second placed H&M.
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Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023
Characteristic
Share of respondents
Boohoo
32%
H&M
29%
Primark
29%
M&S
28%
George.
19%
Next
18%
Fashion Nova
18%
John Lewis
15%
Zara
14%
Hollister
14%
TK Maxx
14%
New Look
13%
Gap
13%
Debenhams
13%
Jack & Jones
11%
Matalan
10%
Mango
9%
Abercrombie & Fitch
7%
Weird Fish
5%
USC
3%
I have not noticed any of these brands in the media, on social media, or in advertising
During the survey, the question was phrased as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"
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Statista. (November 30, 2023). Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. "Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023." Chart. November 30, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. (2023). Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Buzz in The United Kingdom in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista, Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/ (last visited September 01, 2024)
Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/